Privacy Policy
Last updated: February 28, 2026 · Effective: February 28, 2026
Plain English summary: We run Meta Pixel, Google Analytics 4, and Google Tag Manager on this site to understand how visitors use it and to measure our ad performance. We do not sell your personal data. You can opt out at any time using our cookie preference panel.
1. Who We Are
ROI Edge ("we", "us", "our") is a B2B appointment generation company incorporated and operated from Pune, India, serving clients globally. Our website is roi-edge.com.
Data Controller Contact:
Shubham Channagire, Founder
Email: hello@roi-edge.com
Address: Pune, Maharashtra, India
2. What Data We Collect
We collect data in two ways: automatically through cookies and tracking technologies, and directly when you submit a form.
2.1 Automatically Collected Data
| Tool | Data Collected | Purpose | Retention |
|---|---|---|---|
| Google Analytics 4 (GA4) | GA4 Client ID (random browser identifier), pages visited, session duration, scroll depth, clicks, device type, browser, operating system, country/region, referral source | Understand site usage; improve content and UX | 14 months (GA4 default) |
| Google Tag Manager (GTM) | Acts as a container — does not collect data itself; loads GA4 and manages event tracking | Tag management; firing GA4 events | Session only |
| Meta Pixel | Meta browser identifier (_fbp cookie), page views on our site, button click events, form submission events |
Measure ad performance; retargeting; conversion optimisation | 90 days (Meta default) |
| Cookie Consent | Your cookie choice (accepted/declined per category) — stored in browser local storage only | Remember your preference | 365 days (local storage) |
2.2 Data You Provide Directly
When you submit a form on our site (e.g. the Pipeline Blueprint download form or book-a-call form), we collect:
- First name and last name
- Business email address
- Company name
- Business type (if selected)
- Any message or information you voluntarily provide
This data is submitted to FormSubmit.co and forwarded to our email inbox. We do not operate our own database of form submissions; refer to FormSubmit's Privacy Policy for their data handling practices.
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom, our legal basis for processing your personal data is:
- Consent — for Analytics and Marketing cookies (you can withdraw consent at any time via our cookie preference panel)
- Legitimate Interests — for essential website functionality and security
- Contract — when you enquire about our services or become a client
4. How We Use Your Data
- To understand how visitors navigate our website and improve it
- To measure the effectiveness of our advertising campaigns on Meta platforms
- To respond to your enquiries and booking requests
- To send you the free resource you requested (e.g. the Million Dollar Pipeline Blueprint)
- To follow up about our services if you have expressed interest
We do not sell, rent, or trade your personal data to third parties for their marketing purposes.
5. Cookies We Use
Our cookie consent banner allows you to accept or decline cookies by category:
- Essential — Required for the site to function. Cannot be disabled. Includes your saved cookie preference.
- Analytics — Google Analytics 4 + Google Tag Manager. Anonymised usage data. Can be declined.
- Marketing — Meta Pixel. Ad measurement and retargeting. Can be declined.
You can change your cookie preferences at any time by clicking "Manage Preferences" in the cookie banner. If the banner is no longer visible, clear your browser's local storage for our site and reload the page to see it again.
6. Third-Party Services
We use the following third-party services that may process your data:
- Google LLC — Google Analytics 4 and Google Tag Manager. Data may be transferred to the USA under Google's Standard Contractual Clauses. See Google Privacy Policy.
- Meta Platforms, Inc. — Meta Pixel. Data may be transferred to the USA. See Meta Privacy Policy. You can manage your Meta ad preferences at facebook.com/adpreferences.
- FormSubmit.co — Form submission forwarding service. See FormSubmit Privacy Policy.
- Google Fonts — Font loading. Google may collect basic request data. See Google Privacy Policy.
- Calendly (book-a-call page) — Appointment scheduling. See Calendly Privacy Policy.
7. Data Retention
We retain personal data only as long as necessary for the purpose for which it was collected:
- Form enquiries / lead data: up to 24 months from last contact
- Client data: for the duration of the engagement plus 5 years (for financial and legal compliance)
- Analytics data: per Google's default retention (14 months for GA4)
- Cookie consent record: 365 days in your browser's local storage
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access — Request a copy of the data we hold about you
- Rectification — Ask us to correct inaccurate data
- Erasure — Ask us to delete your data ("right to be forgotten")
- Restriction — Ask us to limit how we use your data
- Data Portability — Request your data in a machine-readable format
- Objection — Object to processing based on legitimate interests
- Withdraw Consent — Withdraw cookie consent at any time via the banner
- CCPA (California) — Right to know, delete, and opt out of sale of personal information (we do not sell personal information)
To exercise any of these rights, email us at hello@roi-edge.com. We will respond within 30 days.
9. Children's Privacy
Our website and services are directed at business owners and professionals. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has submitted data to us, please contact us immediately and we will delete it.
10. Security
We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. Our website is served over HTTPS. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
11. International Transfers
We are based in India. Data submitted via our forms may be processed in India and forwarded to third-party services (Google, Meta) that operate in the USA. These transfers are covered by the respective third parties' data transfer mechanisms (Standard Contractual Clauses for EU/EEA data subjects).
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top. Continued use of our website after changes constitutes acceptance of the updated policy. For significant changes, we will make a reasonable effort to notify active contacts.
13. Contact Us
For any privacy-related questions, data requests, or complaints:
ROI Edge
Attn: Privacy — Shubham Channagire
Email: hello@roi-edge.com
Pune, Maharashtra, India
If you are in the EEA and are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.