EzyLoan — A loan platform built to convert enquiries, not just list products.
EzyLoan offers 6 loan products across personal, vehicle, and property finance. The website needed to do one job: get serious applicants to fill the form — not just browse.
EzyLoan is a loan facilitator based in Cuttack, Odisha, offering 6 categories of financial products — from personal loans to commercial vehicle financing. Their previous digital presence was fragmented. We built a structured, conversion-driven platform that clearly explains each product, handles lead capture at every stage, and builds trust through transparent information.
The Problem
EzyLoan offers six loan products, but their site was a static brochure. There was no way to apply, no individual page for any product, and no EMI calculator — so anyone working out affordability left for Google and often didn't come back. Thousands of monthly visitors produced no email list and no retargeting pool, and as a DSA they had no compliance structure protecting them.
✕Static brochure — no lead capture anywhere
✕6 loan products, zero individual pages
✕No EMI calculator — visitors left to Google
✕No email list — thousands of visitors, zero retargeting
✕No compliance structure — legal exposure
How We Solved It
We rebuilt it as a conversion platform. Each of the six products got a dedicated page with eligibility criteria and an Apply Now CTA — so there are no dead ends. A live EMI calculator keeps affordability questions on the site and pre-qualifies intent before the lead reaches the team. Email capture runs with explicit marketing consent, and RBI-compliant DSA disclaimers are built into the page structure.
✓Apply Now CTA on every product — no dead ends
✓6 dedicated product pages with eligibility details
✓Live EMI calculator — pre-qualifies intent
✓Email capture with marketing consent — list grows daily
✓RBI-compliant disclaimer structure built in
A Closer Look
SCREENSHOT PENDING
Eligibility form — above the foldName, contact, amount and loan type captured on landing
SCREENSHOT PENDING
Loan product pagesSix products, each with eligibility criteria and its own CTA
SCREENSHOT PENDING
EMI calculatorKeeps affordability questions on-site and qualifies intent
SCREENSHOT PENDING
Admin — Enquiry dashboardEvery application tracked, filterable and exportable
SCREENSHOT PENDING
Compliance structureRBI-compliant DSA disclaimers built into every page
Project Goals
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Turn product page visitors into loan enquiry leads
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Build trust with first-time borrowers through transparent information
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Capture leads across 6 distinct loan product categories
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Support SEO discoverability for location-specific loan queries
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Stay compliant with loan facilitator disclaimers and disclosures
What We Built
✓
6 individual product pages with eligibility and EMI details
✓
Inline Apply Now CTAs on every product — no dead ends
✓
EMI calculator to pre-qualify intent before form submission
✓
Email capture with full legal marketing consent
✓
FAQ section structured for Google featured snippets
✓
RBI-compliant disclaimers and legal structure
✓
Admin + lead dashboard — all enquiries in one place
✓
WhatsApp + email notifications on every new lead
✓
Prospect auto-notification — instant confirmation to every lead
✓
Mobile-first, fully responsive across all devices
✓
Google Tag Manager + conversion tracking setup
✓
100% custom coded — no templates, no page builders
14 days
Delivered in
Better
Conversion rate
Growing
Email list — from zero
₹15K
Total investment
“
ROI Edge didn't just build a website — they built a conversion system. Every page has a purpose.
EL
EzyLoan
Financial Services · Cuttack, Odisha
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